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A Beauty Field Story from a Makeup Expert with 33 Years of Experience
A 33-Year Career and the Evolution of Makeup
An ordinary student studying early childhood education happened to visit a fashion show one day and was instantly captivated by its charm. With the single desire to become part of that scene, he left college and enrolled in a makeup academy, then spent the next 33 years in the field. Today, he has become a top makeup artist whom celebrities seek out first.
Over 33 years, the makeup industry has undergone major changes. In the 1990s, makeup that clearly emphasized facial features and used wine-toned colors was dominant, but from the mid-2000s, natural styles that enhance the skin’s own transparency became the mainstream. People’s needs have also moved beyond simply looking pretty toward looking younger.
Even through demanding schedules that begin before dawn, Director Cho Won Kyung transforms others through makeup and finds great fulfillment himself. In the early days, awareness of makeup artists was low and there were many challenges, but he quietly stayed the course with passion for his work. These countless field experiences have become a strong foundation for today’s K-Beauty.
Turning Crisis into Opportunity, Letting Go of the Weight of Perfectionism
Behind the glamorous career, there were certainly moments of crisis. Around his 15th year in the industry, Director Cho felt deep doubt after a conflict with a client, but he was able to stand up again thanks to the warm comfort of another client. Once he let go of the obsession that he had to satisfy everyone 100% perfectly, he finally began to see the true reward and value of makeup.
Through volunteer makeup for posthumous portraits and the happy smile of a visually impaired vocalist, Director Cho once again recognized the warm influence of his profession. His attitude of valuing relationships also led to long-lasting friendships with well-known celebrities.
The Status of K-Beauty and the Future of Makeup
Director Cho analyzes today’s K-Beauty boom as the result of synergy created by high-quality Korean cosmetics, the unmatched hand techniques of artists, and K-dramas. Even in overseas markets, the delicate and detailed techniques of Korean artists are regarded as an area that is difficult to match.
Director Cho believes that no matter how much technology advances, makeup that touches human emotion is difficult for AI to replace. This is because bringing out each person’s unique feeling still requires the delicate touch of human hands.
He also continues to learn the rapidly changing trends of the 2030 generation through social media, never stopping his effort to maintain a youthful sense of style. As an expert, Director Cho defines the best makeup as the look that satisfies the person receiving it.
On an important day, if you want to avoid the mistake of ruining your makeup by overdoing it, he recommends applying about 2% less than usual. A natural look with a little breathing room can actually create a more polished result.
Director Cho plans to continue walking the path of giving people happiness and confidence as a makeup artist. The 33 years of know-how he has built in the field of K-Beauty will continue to shine for many people.
Along with professional makeup techniques, choosing practical cosmetics that can maximize the skin’s natural beauty is more important than anything else. Based on these beauty values, Yuricos will continue to support the development of excellent products for healthy skin expression for our customers.
