The more flashy you dress, the more outdated you look?… The effortless style formula people in their 20s and 30s are obsessed with these days
Naturalness without excess is the trend, ‘adult woman core’
Han Yuju, a character from the 2007 drama ‘The 1st Shop of Coffee Prince’, is drawing attention again after nearly 20 years. This is because Han Yuju’s style, defined by neat yet sophisticated fashion and natural makeup, has recently emerged as a new aspirational aesthetic among women in their 20s and 30s.
In fact, analysis of fashion platform data from June 1 to August 11 showed that sales of fashion and beauty products related to mature and elegant styles increased by 20% compared with the same period last year.
This shift reflects the public’s evolving taste, moving away from past trends and seeking natural beauty.
Gyaru core is fading and ‘adult woman core’ is rising
The essence of Han Yuju’s style lies in slightly tousled yet voluminous wavy hair, half-up styles that enhance the facial line, and a natural silhouette with lace details. These elements have even led to the creation of the new term ‘Han Yuju core’.
Instead of the lively gyaru core that was previously in fashion, ‘adult woman core’, which highlights effortless and natural femininity, is establishing itself as a new fashion trend.
As the Y2K craze that once swept fashion among people in their 20s and 30s has somewhat subsided, consumption centered on styling that captures a mood is now becoming stronger.
Rather than simply repeating specific items, harmonious outfits that move between casual and formal have become important. The core of this trend is creating a neat and sophisticated mood with shirts, blouses, midi skirts, and similar pieces that do not look overly styled.
Makeup is also moving toward ‘adult woman’…’glow’ becomes the new keyword
In the beauty industry this year, ‘glow’, which expresses a healthy radiance that seems to rise from within the skin rather than an artificial shine, has emerged as a key keyword.
In particular, approaches that blur the boundary between skincare and makeup are gaining attention, while base makeup that naturally reveals skin texture is in the spotlight. The artificial minimalist skin look that was once popular is gradually moving away from the trend.
Instead, makeup with a mature and intelligent mood that enhances skin texture while adding distinctive points is emerging as the new standard. On SNS, makeup tutorials that enhance monolid eyes are also gaining popularity.
The method of subtly emphasizing shadows without exaggeration to make the impression look clearer is also in line with recent beauty trends.
A character from 19 years ago, the actor herself is summoned again on SNS
Actor Chae Jung-an, who played Han Yuju in the drama, also drew attention by perfectly recreating the style from that time through her own SNS.
Her appearance, which preserves the innocent charm of 19 years ago, has stirred nostalgia for many and brought her back into conversation. The popularity of Han Yuju core goes beyond a simple retro boom and shows a shift in consumer taste toward naturalness over showy dressing. The phenomenon of content from 20 years ago combining with today’s consumer trends to create a new culture is drawing attention.
‘Adult woman core’, completed with natural glow makeup, makes your own sophisticated mood stand out even more. Yuricos supports the most beautiful version of you in everyday life through practical beauty solutions that enhance your healthy skin texture.
