Tired of Y2K now…The ‘Han Yuju Core’ from a drama 20 years ago is rising
The return of the sophisticated adult woman
The style of Han Yuju, played by Chae Jung An in the 2007 TV drama ‘Coffee Prince’, is drawing renewed attention after 20 years. Her look, which was loved at the time for its neat yet refined fashion and natural makeup, has recently emerged among women in their 20s and 30s as a new aspirational aesthetic called ‘Han Yuju Core’.
As the Y2K craze, known for flashy and bold styling, begins to cool, adult woman style that emphasizes restrained elegance and calm sophistication is becoming a new trend.
In fact, data from Shinsegae Group fashion platform W Concept shows that sales of related fashion and beauty products have risen by 20% compared with the same period last year, proving this shift.
The charm of midi skirts and natural contouring
At the center of this trend are items that feel polished yet comfortable, such as shirts, blouses, and midi skirts.
In W Concept, sales of products with a calm mood, including midi and long skirts, blouses, and cardigans, increased by 15%.
Sales of feminine shoes such as mid heels, slingbacks, and high heels also surged by as much as 40%, clearly showing consumers’ changing preference for neat silhouettes.
The spread of transparent and clear makeup
Beauty trends are also shifting away from vivid colors and toward enhancing the skin’s natural texture.
At W Concept, sales of base makeup and primers jumped by 165%, while sales of blush, shading, and highlighter products that add natural dimension and vitality to the face also rose by 80%.
This reflects consumers’ desire to leave a polished impression while appearing as if they have not overdone their look.
An elegant trend that will continue into fall
Experts expect the popularity of this mature and composed adult woman style to continue through the coming fall season.
As trends that have emphasized strong individuality for several years fade, and more consumers seek a refined and sophisticated mood, demand for related products is expected to expand further. Beyond a short-lived fad, a new preference for a mature atmosphere is bringing fresh energy to the broader fashion and beauty market.
The fact that a style from a drama 20 years ago has become a new aspirational aesthetic today suggests that consumers are no longer looking for excessive decoration, but for refined beauty. This trend shift indicates that elegant and restrained aesthetics will remain key keywords in the fashion and beauty industry going forward.
Complete the refined beauty of Han Yuju Core with transparent and clear makeup that enhances your natural texture. Yuricos supports a calm and sophisticated style through carefully selected cosmetics that add elegant vitality to your everyday life.
