“Looks like a kung fu movie”…After ‘Wanghong Makeup’, China’s ‘Fairy Experience’ rises
Hello everyone! Today, I have a warm and exciting story that many of you might be curious about. The allure of traveling to China is currently remarkable. Especially among Korean tourists, ‘experiential tourism’ is gaining enthusiastic popularity, creating a new trend. The ‘Fairy Experience’, which started at the Dikeng Waterfall in Sichuan, offers a fantastic experience as if you’re a main character in a kung fu movie, captivating the younger generation’s hearts along with the previously popular ‘Wanghong Makeup’. These unique experience content pieces are opening a new horizon for Chinese travel in synergy with the no-visa policy.
The dream-like experience of transforming into a mystical fairy at Sichuan’s Dikeng Waterfall
Recently, a unique ‘Fairy Experience’ program at China’s Sichuan Dikeng Waterfall is capturing the attention of many tourists. This program allows participants to fly in the air using wire equipment and simultaneously have their experience filmed by a drone, creating a beautiful scene as if a mystical fairy is soaring in the sky. One experience costs about 50 yuan, roughly 10,000 KRW, while a package including costume rental, wire equipment, and filming is known to be about 350 yuan, approximately 76,000 KRW. It seems like a special experience that offers unforgettable memories.
Video aesthetics causing a stir on local SNS
This unique experience is rapidly spreading through local SNS platforms like Douyin. Videos of dresses fluttering in the wind have earned numerous ‘likes’, becoming a hot topic with one video posted on the 8th of last month receiving over 200,000 likes, showcasing an explosive response.
Viewers, upon seeing the video scenes, couldn’t help but express their amazement, saying it looked like a scene from a kung fu drama.
In the comments section, there was active communication sharing photographers or makeup information for the desired atmosphere. Local residents even mentioned,
“I always wondered why traffic was so heavy when going home. Now I know why,”
vividly conveying the continuous influx of tourists, indicating just how popular this place is.
Korean tourists taking flight thanks to the visa-free policy
The popularity of experiential tourism in China is accelerating with the implementation of the visa-free policy. According to the South China Morning Post (SCMP), the number of Korean tourists visiting China last year increased by 36.9% year-on-year to approximately 3.16 million. This is analyzed as the result of China’s active efforts to attract tourists, alongside cities full of diverse attractions like Shanghai, Shenzhen, Chengdu, and Zhangjiajie emerging as popular destinations among tourists and content creators. As travel becomes more convenient, more people naturally discover the charm of China.
Spread of unique experiential tourism following the Fairy Experience
Apart from the ‘Fairy Experience’, various experiential tourism content in China is also attracting young travelers’ attention. A representative example is ‘Wanghong Makeup’, which helps deeply immerse participants in the local culture through Chinese-style makeup and Hanfu attire. Comedian Kwak Bum and actress Han Ga-in once visited the site in China and released videos of their ‘Wanghong Makeup’ experience, gaining significant interest.
Additionally, the ‘Riding Experience’ in the Chongqing area, filming couple concept videos on motorcycles, is also gaining immense popularity among the youth, adding new charm to Chinese travel. This way, China is tirelessly working to offer travelers unforgettable unique experiences.
China’s active efforts to attract tourists and their effect
The spread of these experiential tourism contents is closely related to China’s extensive visa-free policy. According to statistics from China’s National Immigration Administration, a total of 30.08 million foreigners entered China visa-free last year, accounting for a high percentage of 73.1% of all foreign entries. Currently, China is implementing visa-free entry for 79 countries to boost international tourism.
This provides visitors with a more convenient and free travel environment, expanding opportunities to experience Chinese culture and various tourist resources. Thanks to this, many who hesitated due to language or visa issues are now discovering China’s hidden charms.
These efforts greatly contribute to establishing China as an attractive destination that goes beyond a mere tourist spot, offering unforgettable memories and experiences to visitors. Every tourist is cherished to carry precious memories home.
Particularly, the increase in Korean tourists visiting China is a clear indicator of the successful settlement of these experiential tourism products. For us, China is no longer a strange place but an appealing and intriguing travel destination.
Closing remarks
China is leaving a profound impression on foreign tourists, including Koreans, through unique experiential tourism content like the ‘Fairy Experience’ and ‘Wanghong Makeup’. Accessibility improvements such as the visa-free policy significantly accelerate the spread of these new travel trends, playing a crucial role in transforming China into a more attractive travel destination. For travelers pursuing unique experiences and special memories, China will undoubtedly continue to be a fascinating choice. How about experiencing the new charm of China for yourself?
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