Until now, many people have tried to solve skin concerns by adding more steps. The expectation was that layering toner, essence, serum, and cream in order would lead to more hydrated and healthier skin. However, as the number of products increases, conflicts between ingredients can occur, and the skin may become less able to absorb what it actually needs. Now, as with YURICO5, a method that asks ‘how to layer it’ before ‘what to use’ is gaining attention.
The skincare market moving toward minimal routines
The skincare market is now shifting in a quiet but clear direction. According to Clarkston Consulting, skincare accounts for 42% of the total beauty industry market share, while consumer routines are clearly being compressed from 10 steps to 3 to 4 steps. It is not simply because people are lazy. It is the result of growing experience that reducing products and focusing on ingredients can suit the skin more effectively in practical terms.
Three keywords, hybrid products, science-based ingredient innovation, and minimal routines, have been leading skincare trends since 2024. This is an era where ‘properly’ matters more than ‘a lot’. This is also why the direction of providing premium ingredients at reasonable prices naturally aligns with this flow. Concentrating good ingredients into a small number of products is where the skincare market is heading now.
Rethinking a routine that fits summer skin
When summer arrives, the signals your skin sends begin to change. As heat and humidity rise, sebum production increases, and sweat can clog pores, making breakouts more likely. Exposure time to ultraviolet rays also becomes longer, so the skin stays in defense mode all day. In this situation, applying multiple products in layers can actually burden the skin.
For summer skin, organizing the routine with just a few lightweight, fast-absorbing products is a much more realistic choice. Like Seolhyun enjoying a refreshing summer daily life, reducing itself becomes a form of care. One lightweight sunscreen with UV protection and one calming mask pack can be enough to complete the core of a summer routine. Products with clear functions and a light feel, such as the YURICO5 Pocket Tone Up Sunscreen or Daily Mask Pack, fill the gaps in a summer routine. More important than which product to choose is the judgment to keep only what your skin needs right now.
The prep step changes the entire routine
The role of the prep step, the process of preparing the skin before full skincare, is changing within routines. As the concept of ‘skin flooding’, which brings skin moisture to a saturated state, spreads, the role of the first-step product that helps absorption has become more important. This is also why ampoule mist-type products that combine moisturizing and functional care are gaining attention. The order and condition in which ingredients reach the skin determine the effects of every step that follows.
Le Biel Intense Lightning Dew Ampoule Mist is designed to address brightening and moisturizing together at the prep step by combining niacinamide, tranexamic acid, and glutathione. Reducing steps while increasing ingredient density is the core logic of hybrid products. Rather than layering several bottles in sequence, placing one product with overlapping functions at the front can work more efficiently on the skin. When the prep step changes, the results of the entire routine that follows also change, and that meaning can be confirmed through actual skin response.
The design approach shown by the YURICO5 lineup
YURICO5 is materializing this flow through the direction of its product lineup. In January 2025, two dual-functional products for brightening and wrinkle improvement and one triple-functional BB cushion for brightening, wrinkle improvement, and UV protection were added to the Le Biel line. The products are designed so that one item can take on multiple functions, maintaining a simple routine without giving up effectiveness.
The Two In One Cica Mask is composed of 8 lineups, expanding the range of choices according to the skin condition of the day. A proprietary patented ingredient using a mixed extract of centella asiatica, stevia, and taro supports soothing and regeneration, while an eco-friendly bamboo sheet helps essence absorption. Products certified as functional by the Ministry of Food and Drug Safety form the basis of the lineup. Rather than simply increasing the number of product types, these are accumulated examples of first designing what role each product should play within the routine, then selecting ingredients and formats to match that role.
Ultimately, the direction of premium beauty is moving toward more precise choices, not more steps. The way YURICO5 has expanded its prep lineup is the result of translating that flow into products. Especially in seasons with many variables, such as summer skin, a few products with ingredient-based reasoning and clear functions can become a more reliable routine than 10 steps.
