K-Beauty Class with Artist Tae-Yoon Park to Be Held in Seoul in January
A meaningful event is being organized to step ahead with makeup trends for the upcoming New Year. A K-Beauty class where attendees can meet Tae-Yoon Park, a first-generation makeup artist who laid the foundation of domestic K-Beauty, will be held in Seoul. This class, focused on experiential learning, will offer practical makeup tips and insights into past K-Beauty trends as well as future prospects.
‘Tae-Yoon Park Class’ in Seoul in January
On January 15, 2026, a beauty class making headlines is to be held at the Prestige Lounge of Shilla Duty Free, located in the heart of Seoul. The class is led by Tae-Yoon Park, a veteran in the makeup industry and recognized as a first-generation figure in K-Beauty. He has worked as a leading artist with well-known brands such as Laneige, Innisfree, and Stila, and has recently gained attention by appearing in a K-Beauty survival program.
The key point of this program is real-time communication between customers and the artist, beyond simple product explanations. Participants will not only witness live makeup demonstrations but also receive personalized advice from Park.
“The class focuses on not just following trends but finding the beauty code that suits oneself.”
- As stated by a representative
This class is open to anyone interested in K-Beauty. However, applications are being accepted via the internet duty-free shop event page for customers who purchase over 1 dollar at Shilla Duty Free this month, with participants selected through a draw.
Participatory Content: Experiencing Beauty Trends Yourself
This event goes beyond just watching. It is structured as an experience-focused event, where you see, listen, and complete the session with questions. The opportunity to directly discuss makeup queries or personal style issues with Park is particularly appealing. The Q&A session offers more than simple answers and aids in expanding each participant’s view of beauty.
Predictions for the 2026 makeup trends will also be presented. In the rapidly changing K-Beauty market, participants will have the chance to preview and adopt key colors, textures, and standards. Practicality is not overlooked as the latest trends and their application to everyday life are discussed together.
“Specialness ultimately holds meaning in the everyday. Even my daily makeup can change with a professional’s advice.”
Various Events Enhancing the Year-End Mood are Also Conducted
This K-Beauty class is not a standalone event. In celebration of the year-end, Shilla Duty Free has also prepared various events to strengthen connections with customers. ‘2025 Shilla Awards,’ designed to reflect on this year and prepare for next, selects customers based on criteria such as frequency of visits and variety of brands purchased, offering each a prepaid card worth 500,000 won.
Additionally, a promotion in collaboration with Southeast Asia’s popular resort brand ‘Anantara Vacation Club’ offers a 400,000 won voucher to all customers, with resort accommodation vouchers also available via a draw. Beyond cosmetics shopping, there are practical travel benefits to be gained.
By integrating customer-centric participatory programs and rewards, it showcases a new direction in retailing beyond mere shopping.
Time to Feel K-Beauty Not in Words But in Touch
This K-Beauty class with Tae-Yoon Park is structured to move beyond functionality-focused product explanations, allowing customers to discover and express their true ‘beauty’ themselves. The opportunity to share beauty know-how directly with an expert, previously encountered indirectly through YouTube or SNS, makes it a memorable event for participants.
With rising interest in experiential content nowadays, such programs that offer immediate feedback and results through direct customer participation have significant meaning. Especially as K-Beauty continues to receive global popularity, this class is expected to highlight the origins of K-Beauty’s strengths anew.
“Rather than just following trends, I realized the goal of makeup is to find my own standard within trends.”
- From the review of a participant in a similar class last year
This K-Beauty class will be a valuable time for discovering and expressing one’s beauty beyond sharing makeup tips. Through such opportunities, Yuricos will continue to be a trusted partner in the cosmetics field.
