
Next-Generation Base Combining Skincare and Makeup: ‘Hybrid Base Prep’ Launch
A new concept cream that emphasizes the innate beauty of the skin and aligns with global beauty trends has emerged.
The global beauty market is evolving quickly. Instead of extravagance, the emphasis is now on skin health and natural beauty, a trend that has gained traction worldwide. At the heart of this change, a new product is making its mark. The ‘Hybrid Base Prep’ breaks the barrier between traditional makeup and skincare, offering a more advanced user experience.
Skin Realism Formula for Transparent Skin Expression
The ‘Hybrid Base Prep’ is developed with ‘Skin Realism’ as its core concept, which highlights the skin’s natural color and texture. This reflects the global consumers’ demand for inner translucence and natural skin expression rather than external coverage. The product is specifically designed for the ‘Skincare Makeup’ trend rapidly expanding in the global makeup market.
The product combines the functions of a primer, moisturizer, and tone corrector, helping reduce makeup steps and save time and effort. Most impressively, its texture creates a natural glow and shine immediately upon application, allowing users to achieve the bare-skin look.
“The Hybrid Base Prep was developed considering not just the immediate skin expression when applied but also the long-term condition of the skin.”

High-Functionality Cream with Practical Skin Adhesion
Another strength of the Hybrid Base Prep is its All-in-One composition. By fulfilling the functions of tone-up, moisturizing, and priming all in one product, it simplifies the makeup routine.
The key ingredients include fine pearls and whitening powders, providing a natural glow and silky finish. The exclusion of silicone oil and the usage of fermented emulsifiers allows for even powder dispersion and the creation of a texture that’s both natural and comfortable based on lipid content similar to that of the skin.
“Inspired by the water-repellent principle of bird feathers, it’s designed to maintain a balance between oil and moisture films, providing fixer-level adherence and longevity.”
Pursuing Immediate Tone Correction and Long-Term Skin Improvement
This product structure aims to exceed simple makeup and provide skincare benefits, revealed even in its ingredient combination. It includes niacinamide to assist with skin brightening, manage excessive sebum and pore issues, and enable even skin tone. Panthenol helps soothe the skin and strengthen the barrier, protecting sensitive skin gently.
The synergy of these two ingredients provides instant radiance after makeup and contributes to enhancing the skin’s innate power with continued use. This extends beyond mere cosmetics, allowing base stage consideration for skin health within one’s skincare routine.
“Designing a formula that integrates skincare and makeup may seem simple, but it’s impossible without a precise understanding of skin science.”

Reinterpreting Our Color Cosmetic Technological Foundation
It is noteworthy that efforts are being made to expand our focus from color cosmetics technology into base makeup. ‘Hybrid Base Prep’ is designed to cater to various users’ skin conditions and lifestyles, showing a refined balance in all four key categories: color rendering, adherence, application, and moisturization.
From the early development stages, integrated simulations of material design, particle dispersion, and durability tests ensure quality stability. This highlights its consideration for not only short-term cosmetic effects but also long-term skin improvement.

Smart Strategy Responding to the Global Beauty Market
‘Hybrid Base Prep’ is appealing not only because of its excellent usability but also for its potential adaptation into customized formulations depending on beauty trends in different countries or regions. This flexibility to adjust to local customers’ skin tones, climates, and makeup habits indicates its potential to become a universal model in the global market.
There is an already increasing demand for integrated skincare and makeup products in the overseas market, and studies into a variety of formulas positively impacting the skin have been expanding. Positioned along this line, this product has the potential to create significant impact.

Technology-Driven Hybrid Formula Innovation
Technology innovations embedded in the product play a major role in establishing market competitiveness. The product has improved by reflecting actual user feedback in four aspects: moisturization longevity, sebum control, application ease, and coloration, making it suitable for various skin types and ages, acknowledged as a significant step forward.
In the fusion of skin science and color cosmetic technology, hybrid formulas are appreciated for more than just function integration. Ongoing technology development and rapid response to market needs are crucial points dictating product completeness.
“Now, base makeup is regarded as part of the skincare process, delivering positive effects to the skin.”

In Closing
The Hybrid Base Prep is setting a benchmark in new global beauty strategies by blurring the lines between makeup and skincare. Its usability and

In line with global beauty trends, continues to support innovative cosmetic development. Products like the ‘Hybrid Base Prep’ will further accelerate the challenge of blurring the boundary between makeup and skincare with practical and reliable solutions.
