"More Powerful, More Precise"… Skincare’s High-Functionality Competition Continues
Cosmetic New Arrivals in the Second Week of May: Evolution of High-Functionality Skincare
The competition for high functionality in the cosmetics market is intensifying daily. Now, solutions that go beyond simple moisturizing to include skin barrier enhancement, elasticity improvement, and inherent skin recovery mechanisms have emerged as the focal point.
Bio-based ingredients like PDRN, exosomes, peptides, and high-concentration collagen are expanding, and next-generation technologies like AI formulation and customized routine design are being incorporated, greatly elevating consumer expectations.
Key Trends in the Advanced Skincare Market
Bio-Based Ingredients and Advanced Formulations
The current skincare market is enhancing its technology power primarily with bio-based advanced ingredients such as PDRN, exosomes, peptides, and high-concentration collagen. These ingredients gain attention for working beyond the skin surface to support fundamental improvements. Additionally, formulation technologies that utilize artificial intelligence (AI) and personalized routine designs tailored to individual skin conditions are emerging, broadening the horizon for high-functionality cosmetics.
Expansion of Personalized Care Solutions
Consumers no longer settle for uniform skincare products. They desire personalized solutions that can be finely adjusted to cater to individual skin concerns and conditions. This trend has led to an expansion in the high-concentration serum market, with brands offering segmented functionalities for moisture, radiance, pores, elasticity, and nutrition, thereby providing products that exactly meet personal needs.
Innovative Product Launches by Major Brands
Intensive Care with High-Concentration Ampoules and Essences
In the luxury derma market, ` targets mid-face elasticity improvement with ‘Prime Advancer Original Energy 100 Ampoule’. This ampoule features more than 90% high-concentration H-PDRN and applies ‘3D Core Collagen’ based on gene recombination technology to simultaneously strengthen skin barrier and elasticity.
Dior has also joined the premium anti-aging competition with the new ‘Capture OX-C Treatment Intensive Essence Lotion’ from its anti-aging line ‘Dior Capture’. Focusing on the skin’s oxygen supply mechanism, it utilizes ‘OX-C Treatment’ and a postbiotic ferment complex ‘Metaboline’ to enhance skin radiance and vitality, proposing a total anti-aging routine linked with the existing lineup.
Fusion of AI and Bio Technology, Longevity Beauty
The next-generation functional brand ONEOHOH, which combines AI and bio technology, presents longevity beauty by merging ‘100-year K-pharmacy wisdom with AI bio science’. By combining the core ingredient of Jaungo, Lithospermum root extract, with PDRN and ODQ (omega3, vitamin D, curcumin), it proposes repair care centered on skin recovery. Notably, it targets the post-procedure care market with the concept of ‘Golden Time Repair Care’, focusing on designing the skin recovery environment for about 100 hours after procedures.
Segmented Natural-Origin Booster Drop Serums
As consumers’ skin concerns become more scrutinized, Weleda has launched five high-concentration natural-origin serums, ‘Booster Drops’. These products are designed for specific skin concerns such as moisture, radiance, pores, elasticity, and nutrition, allowing for choice and customization. They suggest ways of mixing with creams or foundations, actively reflecting consumer demand for personalized routines.
New Horizons in the Functional Hair Care Market
Intensive Solutions for Extremely Damaged Hair and Scalp Anti-Aging
The trend of high functionality is rapidly extending into the hair care market. Hair care brand JUST AS I AM has launched the ‘Deep Nourish’ line for extremely damaged hair. It focuses on intensive care for hair damaged by coloring, bleaching, or perming, enhancing moisture and nutrition supply, and cuticle care functionality by utilizing pistachio oil, hyaluronic acid, 36 protein complexes, and ceramides.
Refill targets the scalp anti-aging market with the ‘Professional Cytokine cADPR Exosome 77 Scalp Ampoule’, applying its patented ingredient ‘cADPR Exo’. Incorporating plant-based exosome delivery technology and combining PDRN, NMN, and EGF peptides, it enhances scalp absorption efficiency and functionality. It advocates home care at professional scalp care shop levels, actively targeting consumers with hair loss concerns in their 40s-60s.
Recently, the high-functionality skincare market is evolving not simply with high-concentration competition but by proposing customized routines that cater to skin types and situations. Products that satisfy both ingredient expertise and practical usage experience are securing strong competitiveness in the market. In this flow, the hair care market is also showing rapid growth through distinctive products specialized for segments like hair loss, damaged hair, dry hair, and scalp barriers, demonstrating new possibilities.
The high-functionality cosmetics market will continue to provide excellent value to consumers through more segmented innovation. In this trend, ` will support successful connections between brands and consumers with reliable information and practical marketing strategies.
