
Korea’s First Cosmetics Components AI Chatbot ‘AURIX’ Launched
Specialized AI Consultation Service for Cosmetics Components
Cosmetics components specialty platform has officially launched Korea’s first AI chatbot ‘AURIX’ specialized for the cosmetics components field. This innovative chatbot provides users with necessary information easily and quickly, based on massive data, and is expected to accelerate the digital transformation of the cosmetics industry.
AURIX, Innovation in Cosmetics Components Information
‘s independently developed AI chatbot engine ‘AURIX’ is operated based on a database of about 2000 specialized keywords for cosmetics components and data from hundreds of domestic cosmetics components and OEM companies. When users ask the chatbot for the desired component information, the AI searches and analyzes in real-time to provide the best answer. It is equipped with an image recognition feature that allows users to upload a picture of a cosmetics container and instantly find similar components.
Mobile Optimization and Enhanced Accessibility
The AURIX AI chatbot offers optimized user experience on both desktop and mobile environments. On mobile, users can search for desired components using a voice recognition feature without text input, and can instantly upload after real-time camera shooting for immediate search. This is expected to significantly enhance the work efficiency of cosmetics industry practitioners.

Particularly, the AURIX AI chatbot is designed to be accessible to anyone without the need for separate membership registration or login procedures. It provides excellent accessibility and allows 24-hour real-time consultation so that users can explore component-related information even outside business hours. The service can be experienced simultaneously on ‘s official website and on the Kakao Channel.
This has created an environment where various industry stakeholders, including cosmetics brands, manufacturers, and distributors, can access component information without time and location constraints. Such accessibility will greatly contribute to maximizing the convenience of information search, thereby increasing market responsiveness.
Differentiated Additional Services
In addition to the AURIX AI chatbot, uniquely offers a cosmetics tube cost simulation service in Korea. By entering the specifications of the desired tube, users can instantly calculate the estimated cost, making it much easier to estimate costs in the initial planning stages.
Furthermore, it operates an AI-based tube mockup generation service to visually confirm design drafts before actual product production. These differentiated features provided exclusively by demonstrate a clear strategy to digitize the entire process of cosmetics components business along with the AI chatbot.
Development Background and Future Vision
The motive for developing AURIX started from past difficulties experienced by CEO Seongyeol Maeng in the cosmetics components sales field. He shares his experience as follows:
“In the past, in the cosmetics components sales field, finding the desired company or product information required physically visiting or contacting numerous companies one by one, and it was difficult to easily find the necessary information. Because of that experience, I understand better than anyone what is truly needed on the field. Now, with just one ‘AURIX’ AI chatbot, we aim to create an era where anyone can easily and quickly search for desired components information, and I led the planning and development directly with this goal.”
seeks to be a partner that grows alongside its users, rather than merely a service provider. CEO Seongyeol Maeng emphasized that they will continue to update the service by listening to voices on the field and providing easy, concise, and fast service. He also mentioned that new services, to be announced soon, are being prepared to satisfy each company’s advertising and promotional needs.
In Conclusion
Unlike the past when the cosmetics components market was complex with low information accessibility, it now embraces new efficiency and transparency through AI technology. The introduction of such technologies helps industry stakeholders make decisions more quickly and accurately, ultimately driving innovation and growth across the entire market.
In the midst of these innovative changes in the cosmetics components market, strives to provide always-reliable information and genuinely assist the industry. We are committed to finding and sharing useful news and opportunities for the continuous development of the beauty industry.
