Daiso·Jung Saem Mool Collaboration Cosmetic Launch… Sellout Frenzy at 5000 Won Continues
The Daiso-exclusive cosmetics, in collaboration with renowned makeup artist Jung Saem Mool, sold out nationwide immediately upon release… the ultra-affordable strategy is shaping a new trend in the beauty market.
Upon its launch, the Daiso exclusive cosmetics brand, in partnership with famed makeup artist Jung Saem Mool, caused a nationwide “sellout situation”. Despite the shockingly low prices ranging from 1000 to 5000 won, the high user satisfaction suggests a shift in the beauty distribution industry.
Sellout Lineup at Stores and Online Immediately After Launch
The ‘Zoom by Jung Saem Mool’ line proved popular right after its release, with key products quickly selling out at Daiso’s offline stores and Daiso Mall. As of January 12, key items including the Glossy Up Cushion and Fixer, and the Glow Prep Booster are reported to be universally out of stock. In some offline stores, the new products even sold out on the same day they were displayed.
Regarding whether this phenomenon was sparked by mere temporary curiosity, the weight leans towards “no”. The products have already gained word-of-mouth popularity, and reviews from consumers who have actually used the products are spreading quickly.
“The exclusive Daiso brand products are causing a sellout frenzy and are garnering much attention.”
This fast response is largely analyzed to stem not from mere curiosity or trend but from consumers’ direct verification of ‘performance against cost’.
Jung Saem Mool+Daiso=Value Potential Explosion
The most talked-about aspect of this collaboration collection is that all 13 base makeup items are priced in the 10005000 won range. Considering that the original prices of the same products are set between 20,000 and 50,000 won, it shows a simple comparison of being 80% to 90% cheaper.
In other words, consumers perceive massive value from being able to experience the quality of the Jung Saem Mool brand at ultra-low prices. Responses like the ones below are rapidly appearing on SNS and community platforms.
“I could not notice a big difference from high-priced products”,
“At this price, buying several is an advantage”
Thanks to such reasonable prices, there is a trend of purchasing multiple singular items as ‘K-gift’ principles emerge. Where there were once many one-time curiosity purchases, now it is evolving into ‘rational regular consumption’.
‘Zoom by Jung Saem Mool’ Is Not a New Challenge
Actually, Daiso has already achieved impressive results in the low-cost cosmetics market through various collaborations with beauty brands. In 2023, collaborating with the second brand of TonyMoly, ‘Boncept’, Daiso recorded cumulative sales of 5 million units, and the collaboration products with LG Household & Health Care sold over 1 million units in just 9 months.
In 2024, cosmetic sales soared by 144% compared to the previous year, showing certain growth. The variety of beauty-related products increased from about 100 to over 1400, and the number of entering brands has reached about 140, crossing beyond the mere image of a ‘household goods specialty store’.
“Daiso’s cosmetic sales have increased significantly from the early days, gaining new growth momentum.”
In this background of growth, the ‘Zoom by Jung Saem Mool’ collaboration is read not as a one-off event but as a strategic expansion.
Middle-Aged Consumer Influx: A Significant Turning Point
The change in Daiso cosmetics users is also a point worth noting. Initially targeting female consumers in their 20s to 30s, recent data shows a sharply rising purchase growth rate among consumers in their 60s.
According to market research company Embrain Deep Data, this trend results from the characteristics of ‘introductory products’ and ‘small-capacity configurations’ aligning well with the consumption psychology of the middle-aged. It caters to the changed purchase propensity to verify efficacy through direct experience.
The structure allowing for the ‘experimental approach to high-end cosmetics’ also opens opportunities for age groups where direct purchases might have been difficult.
Strengthening Accessibility and Popularity through Distribution System
Currently, Daiso operates around 1500 stores nationwide, a significant convenience that further adds to its strength. Alongside its price competitiveness, the distribution network naturally enhanced both popularity and trustworthiness.
With the addition of a collaboration with the renowned expert Jung Saem Mool, the brand’s credibility has soared, playing a role in reducing prejudices about the product’s strength. In simple terms, customers were able to directly verify the story of ‘affordable yet good quality’.
Reasons for Sale Include ‘Trust+Value+Simplicity’
Ultimately, the reasons why ‘Zoom by Jung Saem Mool’ is selling quickly are threefold.
First, the trust from the makeup expert Jung Saem Mool,
Second, the overwhelmingly low prices in the 1000~5000 won range,
Third, its usability through Daiso’s accessibility.
The astute combination of these three factors led to the current sellout phenomenon, and the practical combination centering on basic lineups perfectly matched consumer needs. Large enterprises that shake the market often start from effectively breaking down entry barriers, rather than relying solely on amazing new technology.
Another Innovative Model in the Cosmetic Distribution Sector
Although a sellout may end up as merely a fleeting trend, ‘Zoom by Jung Saem Mool’ seems to have opened the door to the long term. This is especially true as super low-priced products focus more on building up repeat consumption through ‘re-visits’ and ‘re-use’ rather than immediate profits.
The message this brand delivers to the market is clear.
“Now, good cosmetics need not be expensive.”
While only time will reveal what impact this simple proposition will have on the traditional order of the beauty market, the reactions thus far indicate a new formula of ‘hyper low price premium’ emerging unequivocally.
In Conclusion
The cosmetic line born from the Jung Saem Mool and Daiso collaboration aroused more than just a surprise at pricing. The strategic alignment of quality, distribution method, and consumer needs is shaking the fixed notions of the existing cosmetic market strongly.
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