The Keywords That Garnered Interest in the Beauty Industry in October were ‘Clean’, ‘Global’, and ‘Future’
We identify the flow of the beauty industry and B2B market trends through click data each month.
During October, the main focus of the cosmetics industry B2B readers was on clean beauty, global export success, and future trend changes. Cosmorning reflects field trends based on the article click count from the previous month and highlights strategic points of interest for various sectors of the industry.
Focus on ‘K-Beauty B2B Private Expo’…Impactful Presence of Clean Beauty
The most noteworthy article covered the ‘K-Beauty B2B Private Expo’ held on October 29th at the Seoul Startup Hub Gongdeok. The event had SLOC and Primold.net hosting over 250 B2B beauty stakeholders to share their interest in clean beauty. Particularly, ten companies leading clean beauty, including Laoncommerce, Lucion, Riancosmetics, MacBon, Megacos, CTK, NGGlobal, PUMTEK Korea, PicoTec, and EF Polymer, showcased their capabilities based on sustainable formulas and manufacturing processes.
“I felt that beauty without sustainability has no place anymore.”
The seminar demonstrated how strongly the discourse of ‘sustainable beauty’ considering technology, positioning, and the environment has permeated the industry. This situation is seen as the background for the high interest in this event.
![[Trend Insight] Cosmorning October Reader's Interest Articles](https://www.cosmorning.com/data/photos/20251146/art_17627654323145_b79309.png)
‘Export Boom Up Korea Week’…K-Beauty is Still a National Representative
The article that recorded the second-highest clicks reported on the ‘Buyer Invitation Reception of Overseas Exhibition Contracts’ held as a side event of ‘Export Boom Up Korea Week 2025’. The event, supervised by the Ministry of Trade, Industry and Energy and the Korea Trade-Investment Promotion Agency (KOTRA), gained attention as a total of six K-beauty brands achieved seven actual contracts with countries around the world.
- Kirin Cosmetics: $2 million with China
- WeDeum: $4.5 million with Russia
- Gibest: 2 contracts with Lithuania and Italy ($60,000 total)
- eCourses Lab, BePresent, VStarRit and accomplishments with each country
“It was particularly impressive that our beauty DNA translated into tangible outcomes on the global stage.”
This case demonstrated the ongoing competitiveness of K-Beauty as product competitiveness extended beyond technology to trust with export clients.
2026 Global Beauty Trends…The Age of ‘Cell Beauty’ is Coming
For the strategic planning of the B2B industry, prompt trend identification is essential. The third most clicked article provided a summary analysis of the ‘2026 Global Beauty & Personal Care Outlook’ report published by Mintel. According to this report, the following three trends are expected to be pivotal in the future market.
- Metabolic Beauty: Beauty strategies closely related to cellular metabolism
- Sensorial Synergy: Emphasis on experience-centric product design
- Human Touch: Brand orientation considering emotion and social sensitivity
Beauty expanding to a cellular level, that’s where the future lies.
The report offers strategic inspiration for mid- to long-term planning of brands, transcending short-term trends by integrating technology, emotion, and social values.
LG Household & Health Executing ‘Voluntary Retirement’…Implications Beyond Restructuring
The issue that ranked fourth in clicks was the news of LG Household & Health’s voluntary retirement plan. This move, announced ahead of the inauguration of the new CEO Sunju Lee, is the third in the company’s history and was applicable to beauty business unit sales, promotion, and instructor roles, analyzed as restructuring due to poor performance in those areas.
A company’s strategic revision can signal a restructuring of industry lines.
Change can be the beginning of recovery. LG Household & Health’s choice is seen as an effort to question mid- to long-term competitiveness through internal reorganization and poses similar considerations for other companies.
‘Beauty World Dubai 2025’ K-Beauty’s Possibility in the Middle East Grows
The report on ‘Beauty World Dubai 2025’ ranked fifth, being assessed as evidence that the Middle East stands as the fourth growth stage for K-Beauty. This exhibition, held from October 27th to 29th, saw participation from as many as 116 domestic companies creating the largest-ever Korean pavilion.
K-Beauty, a new challenge towards the Middle East begins.
Dubai is now emerging as the fourth global expansion base following Asia, America, and Europe. It was a scene with ample messages for Korean brands to note when designing the next target market.
K-Beauty Exhibited Its Presence at the APEC Summit
The article “APEC 2025 Gyeongju with K-Beauty’s Two Tops” ranked tenth, showing an interesting trend. LG Household & Health and AmorePacific organized the ‘The Who Art Heritage Lounge’ and ‘K-Beauty Pavilion’, offering K-Beauty experience content to the spouses and VIPs at the APEC CEOs meeting.
“It was impressive to see beauty functioning as a cultural asset of a nation.”
The event transcended simple demonstrations to compose a brand experience blending sensation, culture, and technology, extending the diplomatic use of Korean beauty.
K-Beauty Loan Support Expanded…Policy Fund Loan Opportunities for Whom
In this continuing flow, YURICOS places itself as a reliable partner, providing practical support towards the sustainable future of the cosmetics industry.
