The Changing Beauty Landscape in 2026 Led by PDRN

2026 Beauty Trends: Focus on ‘Ingredients’… PDRN is at the Center

The key word for beauty in 2026 is undoubtedly ‘ingredient-centric’. Among these, PDRN, known as the ‘Salmon DNA ingredient’, is rising as a central ingredient in premium skincare. As consumers rapidly shift their selection criteria due to the scientific reliability and efficacy of ingredients themselves, PDRN’s role is evolving from a mere functional ingredient to a core element driving brands.

Ingredients First, Before Brand… Consumers Now Search for Cosmetic Ingredients

Nowadays, cosmetic consumers tend to prioritize ingredients over brands when choosing products. This phenomenon is evident not only in Korea but also among global consumers, including in the U.S., who are investing more time in researching ‘cosmetic ingredients’. Previously, it was common to find products suited to one’s skin type, but now, the trend is to identify necessary active ingredients and select products based on that.

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The consumers’ use of ingredient dictionaries and various cosmetic review platforms is quickly reflecting changes in the beauty market. Ultimately, ‘how to utilize which ingredient’ has become a key determinant of a brand’s success, from product planning to marketing strategy.

“Today’s consumers look at ingredients before the brand. The behavior of selecting products based on active ingredients suited to them has become the new standard.”

What is PDRN, a High-Functioning Ingredient from Salmon DNA?

PDRN (Polydeoxyribonucleotide) is a high-functional ingredient made up of DNA fragments extracted from salmon testes. Initially used in dermatological procedures, this ingredient is gaining attention for its role in promoting collagen production, regenerating damaged skin, improving wrinkles, and strengthening the skin barrier. Recently, it has been expanding its presence in the cosmetic market beyond ampoules and serums, to daily creams and masks.

Thanks to PDRN’s scientific reliability and immediate skin improvement effects, consumer satisfaction is generally high. The brand positioning as ‘Salmon DNA regenerative ingredient’ strongly imprints itself in consumers’ perceptions, contributing to the trustworthiness of premium lines.

“PDRN functions to restore the essence of the skin from collagen production to strengthening the skin barrier, with just one ingredient.”

PDRN Established as a ‘Steady Ingredient’, What is its Growth Potential?

According to data from a global platform, between January and October 2025, searches for the keyword ‘PDRN’ increased 5.74 times, and clicks rose by more than 5.7 times. This indicates that consumers are genuinely interested in exploring this ingredient beyond mere exposure to content or advertisements.

Additionally, search trends on Google and within the app have consistently shown an upward trajectory since 2024. This data proves that PDRN is not a fleeting trend but a sustainable mid-to-long-term value ingredient. In the future, it is likely to expand its reach to various categories such as body care, masks, and microneedle products beyond existing face care.

“Both search figures and purchase conversion all speak to it. PDRN is no longer a niche ingredient but a major one driving public choice.”

What do Consumers Expect from PDRN? ‘Moisturization’ and ‘Regeneration’

Reviews on products containing PDRN overwhelmingly highlight ‘moisture retention’, ‘non-irritating’, and ‘supple finish’ as positive attributes. Especially users with sensitive or damaged skin cite ‘minimal irritation’ and ‘strong moisturizing’ as advantages.

On the flip side, some consumers noted personal discomfort due to allergic reactions or application texture. The most frequent keywords were ‘non-sticky’, ‘good absorption’, and ‘prefer no fragrance or natural scent’, providing insights to brands for product improvement and line extension.

“PDRN products are barely irritating and provide lasting moisture. Especially among people with sensitive skin, review ratings are high.”

How Far Will the Application Range of PDRN Products Expand?

Currently, PDRN serves as a powerful weapon for consumers with unavoidable skin concerns. Its ability to activate collagen and improve the skin barrier allows it to address various concerns such as loss of elasticity, lack of moisture, and sensitive skin with a single solution.

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As the cosmetic industry rapidly evolves, consumers’ ingredient-centric approaches are becoming increasingly important. Aligning with these trends, is providing practical solutions to consumers through reliable information and outstanding product development.