Launch of a Dual Functional Probiotic Product to Improve Both Skin Immunity and Gut Health
A new probiotic product has emerged that simultaneously addresses healthy skin and a healthy gut environment. Based on strains recognized for their skin immune function by the Ministry of Food and Drug Safety, this product is attracting significant interest from young consumers.
Skin Immunity Functional Probiotic Capsule Recognized by MFDS
The recently launched ‘Skin Immunity Probiotic Capsule’ has become central to skin health, so much so that it should be placed on your skincare shelf rather than tucked away in a drawer. This probiotic capsule utilizes the CJLP133 strain, recognized by the Ministry of Food and Drug Safety for its skin immune functionality, which adds to the product’s credibility.
The product is practically designed, crafted into small 170mg capsules that can be stored at room temperature and are highly portable. Additionally, it incorporates fructooligosaccharides that promote gut health, positioning it as a comprehensive health solution beyond just a skincare product.
With the application of a synbiotic formula, the capsule also enhances the survival and settlement of probiotics in the gut. Simply put, it’s a smart probiotic capsule that reaches both your gut and skin live.
Skin Care Embedded in Health Routine – A New Trend in Daily Life
This product goes beyond being a mere functional supplement, becoming part of a skincare routine. The video featuring model So Ju-yeon released in offline channels like Olive Young stores has sparked significant interest, spreading the concept of “edible skincare.”
“Clear skin isn’t just about the surface; it has to be healthy from within.”
So Ju-yeon conveys the unique qualities of the Skin Immunity Probiotic in this campaign with an image of clarity and transparency. The routine video content presented as everyday scenes provides high engagement among consumers in their 20s and 30s.
This product, emerging as a new frontier in skincare, offers an alternative to traditional skincare trends that focused solely on external care. Fostering healthy skin from within, starting from the gut, is a fresh solution for our times, previously unfamiliar but now a refreshing answer.
High Consumer Response Translated into Real Results
As the need for integrated health solutions grows, the market reaction to this product upon its release has been quite remarkable. According to internal brand data, total sales increased by a staggering 120% compared to the previous year after the product launch.
This positive response is attributed not just to the product’s functionality but also to the clear solution it offers consumers to consider both skin and gut health simultaneously.
“Only products with proven functionality and reliability can become routine, not just trends.”
This insight into the market flow has proven accurate.
Especially for first-time users, the ease of consumption and incorporation into daily habits has played a significant role in expanding the product’s age group reach.
New Brand Model Enhancing Image Synergy
With the launch of this product, the brand introduced actress So Ju-yeon as the new face following the previous model, Choi Hwa-jeong. The recruitment of So Ju-yeon was a strategic move to expand the target audience to younger demographics.
Renowned for her clean and healthy image, So Ju-yeon is one of the figures that maintain close communication with the MZ generation. Her routine videos help reframe the product as an extension tool for skincare, not just a health supplement.
Furthermore, various digital channels like SNS and YouTube are used to share the content, naturally encouraging consumer interaction and enhancing product trust. It’s like authenticity shaping an advertisement more effectively than a conventional ad.
Scientific Design Led by Synbiotics Formula
This probiotic capsule, considering not only skin but also gut health, centers around the ‘Synbiotics Design.’ This involves ingesting both probiotics (lactic acid bacteria) and prebiotics (food for the bacteria), boosting the activity of beneficial gut bacteria.
The product contains 10 billion guaranteed probiotic counts, combined with the prebiotic fructooligosaccharides. This increases the likelihood of probiotics surviving diverse intestinal environments, like stomach acid and bile, and successfully settling.
This design isn’t merely a new technology; many users have confirmed its effectiveness, leading to improvements in recovery resilience or reduced skin issues.
The Evolution Direction of the Skin-Centered Beauty Market
Perception of skincare is exceeding beyond just topical cosmetics. As ‘inner beauty’ products that address internal needs become familiar, the introduction of a product encompassing skin immunity introduces significant implications for the market.
Particularly, wellness trends like dietary adjustments to boost immunity and maintaining a balance of beneficial gut bacteria are spreading, especially among those in their 20s and 30s. Reflecting such trends, the high repurchase rate of this product is noteworthy.
From a branding perspective, there is a high possibility of maintaining the capsule form while expanding more formula and consumption options in future evolutions. As traditional approaches that addressed skin problems externally gradually change, the demand for internally healthy skin is expected to continue rising.
Future Strategies and Functional Expansion Plans
Given the positive consumer response, future strategies will clearly evolve. Enhancements in product functionality are expected.
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