Immune Care Skincare Opens a New Trend in Gwangju

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2025 Gwangju Medi-Beauty Industry: Aroma and Immune Skin Care Solutions Merging

The ‘2025 Gwangju Medi-Beauty Industry Exhibition’, to be held from October 30 to November 1 at the Kim Dae Jung Convention Center in Gwangju, is set to showcase new trends in the beauty industry. With a multitude of brands, particularly those integrating skin immune care with aromatherapy, participating, the keyword ‘healthy beauty’ is being highlighted more than ever.

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Skin Needs Rest: New Care Philosophy

For modern individuals weary from busy lives, the necessity of true healing solutions that allow skin to regain stability and restore its regenerative power is increasingly emphasized, beyond mere external care.

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This is why the brand ‘STS Spa The Soul’, developed amidst this trend, is drawing attention.

This brand is designed based on the philosophy “Although we live busy lives every day, our skin needs rest” focusing particularly on recovering compromised skin immunity due to strong peeling treatments or the external environment like seasonal changes and fine dust.

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It is characterized by not just offering simple calming effects but also by focusing on cultivating the skin’s ability to recover on its own.

The concept of ‘immune care’ is not merely trendy rhetoric; it represents a scientific approach that considers total anti-aging effects and processes to uplift the skin’s innate strength.

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Multi-Vita Ampoule: A High Concentration Whitening Solution from Plant Extraction

One of the key products being showcased at this exhibition is the ‘Multi-Vita Ampoule’, a whitening ampoule with highly concentrated composite ingredients extracted from plants. Beneficial for improving skin elasticity, wrinkles, and dullness, this product is particularly noteworthy for its plant-based vitamins, allowing usage across all skin types without any burden.

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Instead of chemical extracts or irritating ingredients, this ampoule focuses on the power of naturally derived ingredients, effective in restoring damaged skin barriers and achieving radiant skin from within, gaining word of mouth among professionals in the field.

“Designed so every moment on the skin is comfortable and safe.”

• Exhibition Participant

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This whitening ampoule, elevating the skin’s natural condition, takes a different approach compared to mere outward-glowing basic products. Synthesizing user experiences reveals high satisfaction with the irritation-free feel and quick elasticity recovery.

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Initiating Convergence Experience Marketing Strategy for Global Entry

Brands that have already established a certain presence in the domestic esthetics market are now turning their eyes overseas. Various marketing strategies predicated on global expansion have launched, with offline therapy experience programs and SNS-focused global campaigns being key this year.

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Participating brands stated, “Skin care transcends external beauty, connecting with the mind’s recovery”, unveiling plans for experiential marketing. Various attempts including creating therapy spaces using aroma oils and providing personalized care solutions via skin assessment tools are expected to be experienced firsthand.

Partnerships based on SNS are also being strengthened. Particularly with the focus on expanding exports centered around the Asian market, collaboration with influencers to create new product review content is expanding contact points with global consumers. This isn’t merely about selling products but proclaiming the ‘Korean Healing Beauty’ brand story globally.

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Medi-Beauty as a Solution for All

Designating another milestone, the ‘2025 Gwangju Medi-Beauty Industry’ is gaining attention as a comprehensive industry exhibition going beyond typical cosmetics displays, encompassing dermatological functions, smart healthcare, rehabilitation devices, and medical technologies. Co-hosted by Gwangju City and the Gwangju Tourism Organization and supported by various medical institutions and entities, its authenticity and expertise are further verified.

As the boundary between treatments, management, and skin care becomes blurred, medi-beauty gradually embeds itself as a natural solution in everyday life. The direction set in this exhibition seems close to the answer for the sustainability shift from *“treated skin” to “self-recovering skin”.

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The 2025 Gwangju Medi-Beauty Industry proposes new standards in the beauty industry by offering scientific approaches for recovering the skin’s natural functions and emotional stability through aroma. YURICOS supports this innovation and contributes to positioning Korea as a trusted beauty-leading nation internationally.