
Model Hyunji Shin, Applying Cosmetics Directly to Her Face? Her Skincare Routine and Expert Opinions
Model Hyunji Shin, known for her ‘porcelain skin’ through SNS and YouTube, recently revealed her beauty routine. A notable part of her routine was applying cosmetics directly to the face. How does this method affect skin health? Let’s explore expert opinions.
What are the Key Points of Hyunji Shin’s Makeup Habits?
On October 15, the video titled ‘My Daily Beauty Routine ASMR by Hyunji Shin, known for Porcelain Skin’ was uploaded on her YouTube channel ‘Hyunji Series’. In the video, 29-year-old model Hyunji Shin demonstrated her makeup products and skincare routine. A standout point was her application of sunscreen “directly squeezing it onto her face without applying it to her hands first.” She mentioned that she follows this same method for other skincare products as part of her subtle skincare tips.
While introducing her method, Shin stated, “This is my management tip,” but viewers expressed concerns about its hygiene and potential skin trouble. These concerns can be clarified through expert opinions.

The Importance of Cleansing After Makeup
Towards the end of the video, Shin also shared her nighttime care routine. “On days when I apply mascara or attach eyelashes, I always use a remover before cleansing,” she noted, showing a thorough makeup removal process. This routine is well-received among experts.
According to dermatologists, failing to thoroughly cleanse after heavy makeup increases the likelihood of acne, pigmentation, and pore problems. If a foundation or other high-coverage base product isn’t fully removed, it can block the pores over time, hindering oxygen exchange in the skin, leading to active sebum secretion and acne.
The areas around the eyelids are also crucial; they are the thinnest and most sensitive skin on the face. Pigments left from mascara or eyeshadow can cause styes or eye redness. Therefore, using a remover or cleansing water on cotton pads for gentle cleansing is essential, as demonstrated by Shin.
What Happens If Skincare Products Are Applied Directly to the Face?
A direct issue arising from Shin’s makeup method was ‘applying products directly onto the face.’ Regarding this, Dr. Young-koo Kim from Yonsei Star Dermatology, Gangnam Branch shared a clear opinion.
“Applying sunscreen or skincare products directly to the face can pose an infection risk. Dispensing onto the hand first is the safest method.”
He also emphasizes the necessity of thoroughly washing hands before applying the product. This prevents foreign substances or bacteria from entering the product and becoming a potential cause of skin issues. Instead, it’s ideal to wash hands, dispense a small amount into the palm or fingertips, and spread evenly across the face.
Criteria for Selecting the Right Products for You
If the focus has been on how Shin uses her products, selecting the right products is equally crucial. Dr. Kim stresses, “Since skin type can change based on seasons and lifestyle, flexibility in re-selecting products as needed is key.”
For instance, individuals with oily skin may experience rapid acne development if excessively using oily products. Conversely, for dry skin with much exfoliation, moisture creams or oil-based products might be more suitable. The important factor is to sensitively respond to skin condition changes and maintain a habit of selecting and using appropriate products accordingly.
Two Core Management Methods Advised by Experts
Experts unanimously stress two aspects: gentle cleansing and hygienic product use. Rubbing too hard or wiping the face forcefully with a towel can damage the skin barrier, so caution is necessary.
“Using strong cleansers for too long or rubbing the face vigorously can cause micro-damage, leading to dryness or inflammation.”
Moreover, maintaining cleanliness when opening and closing product containers is crucial, as these products are used directly on the skin, making strict hygiene management necessary.

The Meaning of ‘Minimizing Irritation’ in Skincare
Anyone who frequently wears makeup or diligently follows beauty routines often worries about ‘skin irritation.’ To minimize irritation and keep skin comfortable, more attention should be given to application and management rather than just seeking expensive products.
Hyunji Shin’s habit of applying products directly may be unique to her, but the infection and irritation issues warned by experts cannot be ignored. Ultimately, maintaining healthy skin requires making adjustments in a way that suits oneself, regularly checking the skin condition, and approaching with flexibility and consideration.
Practical Cleansing Routine in Daily Life
Those with sensitive skin, frequent acne, or trouble must improve their cleansing routine. The basic principle is ‘quick and gentle cleansing.’ When removing makeup, it’s common to use removers for eye makeup first, followed by cleansing oil or gentle foaming cleansers.
Then, wrap up water cleansing within 30 seconds,
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