'Travelling K-Beauty Makeup Class', Shines Light on Korean Aesthetics in London
An experiential workshop featuring the philosophy and emotions of K-Beauty was held in London, UK, from October 16 to 17, showcasing an event where Korea's aesthetic values become cultural content that communicates with people worldwide.
Two Days in London Featuring Korean Aesthetics (1)
This event, hosted at the Korean Cultural Centre in the UK, offered various K-Beauty activities that were enthusiastically received by participants. It was a workshop demonstrating the aesthetic sense and philosophy of Korean society, rather than merely a space for makeup application.
Particularly, Director Seon Seung-Hye emphasized in her opening remarks the deep identity encoded in K-Beauty.
"K-Beauty is not just a makeup technique; it's a culture encompassing Korean aesthetics."
"The inner beauty and delicate emotions of Korea are now widely appreciated across the globe."
Two Days in London Featuring Korean Aesthetics (2)
This remark symbolizes the evolved identity of K-Beauty, aiming to convey 'beauty as culture' rather than just as a product.
K-Beauty Values Resonating with Global MZ Generation (1)
The focus of this event was not merely on transferring skills but on connecting with the cultural sensitivity of K-Beauty. Centered around core values such as 'harmony within naturalness' and 'respect for personal identity', beauty was interpreted as a means of thought and expression rather than just a pursuit of fashion.
K-Beauty Values Resonating with Global MZ Generation (2)
Participants on-site were also deeply impressed with this notion. Many expressed that "K-Beauty is striking not just as a trend but as art imbued with philosophy," describing the experience as meaningful.
In this way, K-Beauty is becoming a new platform satisfying the aesthetic sensibilities and cultural desires of the global audience. Particularly, the MZ generation has a clear tendency to connect beauty with their own identities, establishing a cultural foundation for the globalization of Korean aesthetics.
Approaching K-Beauty Through Hands-On Workshops (1)
The content of this class exceeded theoretical explanations, being composed of a hands-on structure allowing participants to actually experience makeup. Attendees focused on learning styling and personalized makeup techniques that suited their individual personal colors.
Approaching K-Beauty Through Hands-On Workshops (2)
The program was divided into three stages:
- Introduction to Korean beauty styles and philosophies
- Basic makeup lectures and personal color diagnosis
- Hands-on makeup practice reflecting the latest K-Beauty trends
There were also sessions available where attendees could receive makeovers directly from professionals, providing opportunities to discover the most suitable look for themselves.
Approaching K-Beauty Through Hands-On Workshops (3)
Thanks to this structure, participants could experience a vibrant educational environment allowing for direct participation and exploration rather than mere observation or transit, significantly enhancing their understanding of K-Beauty.
Participation of Makeup Maestros Lee Jin-Soo and Woo Soo-Hyun
The workshop's structure included collaboration with Korea's representative makeup masters. Lee Jin-Soo, a senior artist affiliated with AmorePacific, and makeup artist Woo Soo-Hyun participated as main instructors, showcasing professionalism and creativity.
Lee Jin-Soo, a senior makeup artist at Hera, has been involved as a makeup director for numerous renowned works and broadcasting programs, recently serving as a judge on the Coupang Play production 'Just Makeup'.
The latest trends in K-Beauty he conveyed were not limited to the techniques of enhancing appearances, but contained Korean aesthetics that emphasize holistic impressions and self-expression.
Artist Woo Soo-Hyun also garnered significant acclaim with her delicate diagnostic skills for personal colors and unique makeup know-how, providing practical lessons suited to the participants' perspectives.
Cultural Diplomacy, Tinged with K-Beauty
This event was conducted as part of the 'Touring K-Arts' project sponsored by the Ministry of Culture, Sports and Tourism and the Korea Foundation for International Cultural Exchange. The project aims to directly introduce cultural content and create in-depth exchanges through participatory activities by Korean art professionals overseas.
This makeup class held significance not as a short-lived trend but in the aspect of the global expandability of Korean culture. London's local participants were able to share and understand Korean emotions and aesthetics beyond a mere experience, and it stands as a successful case of cultural diplomacy.
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