Coupang, Exclusive Beauty Fair for WOW Members… A Full Range from Makeup to Skincare
To welcome the autumn transition season, Coupang has launched a beauty sale exclusive for WOW members called the ‘Beauty Fair’. This event highlights customized products for skin sensitive to seasonal changes, featuring a diverse lineup with 50 popular brands. Notably, the event is segmented by themes ranging from primary makeup to secondary skincare stages, reducing consumers’ shopping dilemmas.
Week 1 Makeup Lineup Featuring Fall Trends
The Beauty Fair spans two weeks, with week 1 dedicated to makeup. The products are tailored to align with autumn makeup trends emphasizing a dewy base and natural tones. Key products include the ‘Dalba Serum Glow Tension Cover Cushion’, ‘HERA Black Cushion Foundation Duo’, and ‘MISSHA Ultra Powerproof Mascara’.
“Products are prepared to match the seasonal trends of dewy bases and natural tones.”
This theme targets consumers looking to achieve a more natural and bright complexion in line with seasonal changes. Many products emphasize lighter textures and lasting power, allowing for a smooth all-day makeup look without greasiness or flakiness under masks.
Week 2 Focuses on Skincare with Skin Barrier Care
Week 2 continues with skincare products offering solutions for skin sensitive to seasonal changes. The focus is on products enhancing skin barrier, moisturizing, and soothing effects. Notable products include ‘Wellage Real Hyaluronic Blue Ampoule’, ‘La Roche-Posay Cicaplast Balm Set’, and ‘MISSHA Vita C Plus Spot Correcting Ampoule’.
“Offering products that maintain skin condition in the dry transitional season.”
Autumn is a time when skin becomes dry and sensitive, making hydration and soothing particularly important in any skincare routine. Products featuring cica ingredients or high-concentration hyaluronic acid are notably popular. This lineup can be extremely helpful when experiencing increased dead skin cells or skin tightness.
Tailored Exhibition with Enhanced Consumer Benefits
The standout feature of this event is the consumer benefits. Discounts are automatically applied for purchases above a certain amount, with additional coupons offered per brand, allowing for dual discounts.
“The lineup reflecting seasonal characteristics and trends provides the beauty products needed during seasonal transitions.”
Coupang emphasizes that this is not just a discount event but a beauty fair planned based on consumer feedback and seasonal needs. Highlighting its exclusivity for WOW members, it serves as a test for enhancing membership strategies in the online beauty market.
A Surge of Popular Brands, How Competitive is the Lineup?
The event features 50 beauty brands, including popular names like ‘MZ’, ‘Espoir’, ‘Innisfree’, and ‘Dr. Jart’ along with globally recognized brands, expanding consumers’ choices.
Fast-trend adaptation is emphasized by the debut discounts on new seasonal items, appealing to consumers eager for the latest trends. The balanced offerings across makeup and skincare aim to attract both enthusiasts.
What are the Key Items for Each Product Category?
Observing the participating products, cushion foundations that promise coverage and radiance are the standouts in makeup. Next, high-demand items like mascaras and eyeliners consistently draw attention regardless of the season.
In skincare, barrier care brands lead with soothing balm formulations, high-concentration ampoules, and intense moisturizing mask sheets being favored. The focus is on practicality rather than price alone, boosting trust through products capable of addressing actual skin changes.
This event offers a wide array of beauty solutions tailored to customer needs, emphasizing reliability. will continue to provide practical information, contributing to healthy and beautiful skin management.
