Survey of 1,000 U.S. Consumers, Beauty Market Trend Report Published
The Korea Cosmetic Industry Institute recently released a report analyzing the major trends and consumer behavior in the U.S. beauty market, drawing the focus of domestic cosmetics companies aiming at global markets. This report, based on an online survey of 1,000 local consumers, covers the multilayered aspects of the U.S. beauty market, from skin characteristics to product preferences and purchase channels. It’s an essential read for companies considering entering the U.S. market.
Survey Involving 1,000 U.S. Consumers… covering skin to purchase channels
This survey was based on an online questionnaire conducted among 1,000 female consumers aged from their teens to 40s across the U.S. The survey included a wide array of topics such as skin type and concerns, common product types used, important ingredients when choosing products, and preferred purchase channels.
By analyzing this quantitative data along with individual consumer tendencies, the survey aimed at understanding the practical needs of the U.S. beauty market in detail. The comprehensive coverage is considered essential foundational material for companies exploring U.S. market entry.
“The U.S. is one of the world’s largest beauty markets, demanding in-depth analysis due to its diverse demographic structure and consumer characteristics.”
– Institute Official
Changing Buying Behavior Amid Accelerating Digital Transition
According to the report, U.S. consumers place importance on selecting tailored products matching their skin condition. It is especially noteworthy that there’s a heightened interest in specific ingredients. This indicates that beyond just ‘the functionality of a product,’ the ‘awareness and trust in ingredients themselves’ significantly influence purchasing decisions.
Additionally, the proportion of purchases through online shopping is also rapidly increasing. This trend, continuously persisting even after the pandemic, is not an exception in the U.S. beauty market. Thus, approaches in strengthening digital content, optimizing mobile purchases, and commerce strategies based on reviews become even more crucial.
Emphasizing the Need for ‘Localization Strategies,’ Not Just Simple Exports
The most noteworthy aspect is the report’s clear emphasis on the necessity of localized strategies. The skin characteristics and concerns of U.S. consumers collected through this survey showed distinct patterns different from domestic consumers. Even the same product may have differentiated demand based on ingredients or texture, usage frequency, or seasonal influences.
Such differences suggest the importance of planning products that align with local consumption habits, or adjusting marketing communications accordingly, rather than just exporting products. In other words, it confirms the reality that the ‘Korean Wave’ alone is no longer enough.
“Beyond simple market entry, the development of localized products and marketing approaches is necessary.”
– Institute Official
Practical Materials Covering Industry Status to Regulatory Information
The report does not stop at merely covering consumer preferences. It includes the overall status of the U.S. beauty industry, analysis of major skin issues by type, consumption patterns by age group, and relevant regulatory information. Therefore, the report functions as a practical analysis available for use from R&D planning departments to marketing and legal teams.
Above all, the implication is set in determining ‘who to approach and how’ before ‘how to create the product.’ Styling that reflects trends and ingredient development, as well as online-based distribution strategies, are likely to be impacted by this report-based policy.
Where Can You See the Report?
The results of this survey can be viewed and utilized through the report page on the Institute’s Skin Characteristics Information Provision Platform. Companies can strategically use this report, which has a solid sample size and survey structure, for significant material in tailoring their strategies.
The U.S. market still stands as the core of the world’s largest beauty industry. Therefore, while entry barriers undoubtedly exist, numerous opportunities are hidden therein, emphasizing the need for precise strategic planning suited to each company’s situation. This report can further serve as the starting point for such planning.
Conclusion
This U.S. market research report outlines the complex market characteristics, from local consumer skin concerns and beauty product usage inclinations to changes in purchasing methods. For companies preparing for overseas expansion, it is time to demand strategic approaches beyond mere entry, using this data as a foundation.
Through this report, YURICO5 will help domestic companies secure a solid position in the U.S. cosmetics market and establish practical strategies to enhance global competitiveness through product development tailored to consumer characteristics. Utilize YURICO5’s expertise and support for successful overseas expansion.
